Jun 8, 2021
Welcome to the Cracking Content Podcast, helping entrepreneurs to amplify their expertise through storytelling, content, and PR so they can get more sales and make a bigger impact. Every business has a story to tell. Don't be afraid to tell it.
This week I will be talking about how to write a compelling media pitch. First of all, I imagine you’re asking what is a media pitch? It is something that you send to a journalist when you're pitching a story idea, or putting yourself forward as an expert at what you do, so you can comment on a topical or trending news story. It’s a great way to get you and your business out into the press.
Episode Highlights:
- {0:55} How to start your email when sending it to journalists
- {1:40} General etiquette when pitching to a particular media outlet or person
- {2:23} Claire explains why you should know about the publication you’re sending your media to.
- {3:24} How important it is to pre-plan and get all the annual key dates in your calendar.
- {5:31} How online is different and you can pitch about trending stories.
- {6:33} Follow #journorequest on Twitter for stories that journalists are actively looking for input.
- {7:24} Make sure you have all the relevant media assets easily available for journalists.
- {8:39} Don’t forget to follow up your email.
- {9:32} It’s important to build a positive relationship with the journalists you’re working with.
- {10:35} Make sure you are media ready.
Connect with Claire:
You can download my free PR guide here https://clairewinter.info/freebies/be-your-own-pr/
To find out about 1:1 content coaching go www.clairewinter.info.
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Website: https://clairewinter.info/
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