May 25, 2021
Welcome to the Cracking Content Podcast, helping entrepreneurs to amplify their expertise through storytelling, content, and PR so they can get more sales and make a bigger impact. Every business has a story to tell. Don't be afraid to tell it.
This week I am delighted to be talking to Nicole Higgins, who's the buyer and retail coach. We’ll be talking about using physical products, even if you're a service-based industry or entrepreneur, how people have got new product lines and of course how Nicole uses content in her business.
Episode Highlights:
- {1:34} Nicole takes about her change in career and why she set up The Buyer & Retail Coach in 2019.
- {2:33} On how people have had to pivot their businesses during lockdown and had the time to think about how they want their businesses to grow.
- {4:14} On the products service-based businesses can offer to their clients.
- {4:16} On how launching products can create great content.
- {8:06} Tips on how to create and release products for your business.
- {11:10} Nicole describes the types of content she likes creating.
- {13:58} On why repurposing your content is really helpful and important for your business.
- {17:06} On why you should outsource so you can save time and stay motivated.
Connect with Claire:
You can download my free PR guide here https://clairewinter.info/freebies/be-your-own-pr/
To find out about 1:1 content coaching go www.clairewinter.info.
Free Facebook Group: https://www.facebook.com/groups/crackingcontent/
Website: https://clairewinter.info/
Instagram: https://www.instagram.com/clairewinteruk
To get your content sorted join the Cracking Content Club Membership for just £35 a month: https://clairewinter.info/cracking-content-club/
About Nicole:
The Buyer and Retail Coach
Nicole is a retail expert with over 18 years experience working in the fashion industry as a buyer for big blue chip retail developing and sourcing product from all over the world and working on product strategy for big business. She now brings that expertise to entrepreneurs & SME and helps them make their product ideas a reality and works with them to increase sales & profits.
Connect with Nicole:
Website: www.thebuyerandretailcoach.com
Instagram: https://www.instagram.com/thebuyerandretailcoach/
LinkedIn: www.linkedin.com/in/nicolehigginsuk