Nov 9, 2021
Welcome to the Cracking Content Podcast, helping entrepreneurs to amplify their expertise through storytelling, content, and PR so they can get more sales and make a bigger impact. Every business has a story to tell. Don't be afraid to tell it.
This week I’m going to talk about the difference between visibility and credibility. We hear a lot of people talking about let's get visible, it's time to get visible, but there's also another side to this, which is being credible and that's being seen as an expert. So how do you elevate your expert status? Here are six steps to becoming more credible.
Episode Highlights:
- (01:17) Have one, really clear message
- (01:25) Are you calling yourself an expert?
- (02:27) If you're an expert, if you're a credible source, you're creating your own content
- (03:44) Are you sharing social proof?
- (04:14) What are the three main things that you want people to remember about you?
- (06:14) Be a regular content creator
- (07:17) What can you share with the media that they might be interested in?
- (08:06) Make sure that people know what you're an expert in, that you're a content creator and a thought leader in your space
Connect with Claire:
You can download my free PR guide here https://clairewinter.info/freebies/be-your-own-pr/
To find out about 1:1 content coaching go www.clairewinter.info.
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Website: https://clairewinter.info/
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